ADIDAS TYSHAWN NEWSSTAND

In partnership with adidas, we rolled out a newsstand activation with touch points in New York, Los Angeles, Mexico City and Barcelona.

We started the activation by taking over a bodega in Soho for an entire week, building out a custom THE BRONX NEWS newsstand pop-up for Tyshawn Jones, while also creating a smaller newsstand kiosk at the adidas Originals store on Spring Street. We brought the community together for a skate jam with custom obstacles and newsstand themed prizes & giveaways.

To carry this momentum, we built out our adidas seeding suite in Los Angeles to have the same look and feel as our New York newsstand moment, and then later in the year built a newsstand kiosk for both Mexico City & Barcelona, both with impactful skate jam events with Tyshawn Jones and other adidas skate team members.