MELROSE AFTER HOURS EVENTS

We partnered with the adidas team to put on multiple VIP shopping events at the new adidas Melrose store drive in-store conversion, highlight product stories and engage local cmmunity partners and top-tier customers.

Each event was tailored to the collaboration it supported — from Wales Bonner, AVAVAV, to Sporty & Rich — with elevated details and custom moments that reflected the partner brand’s identity while staying true to the adidas lens. From gifting, local DJs, food & beverage to furnishings and local partner integrations, each touchpoint was thoughtfully considered to create a cohesive and premium experience.