ADIDAS GOLF MC80 LAUNCH EVENT

We held a golf invitational for adidas Golf at Bartow-Pell Mansion, the Bronx. Our event launched the new MC80 shoe, a heritage model for modern golfers. We created bespoke branding which carried through across seeding kits, custom signage, merch giveaways, and even a custom coach. Classic country club lunch was served, while invitees could watch the golf challenges and live music.

Our activation incorporated educational moments alongside physical and digital opportunities that interacted with both sport and product. We honored the heritage of the brand’s position within the sport, furthering its connection with modern consumers and their futures.